The Impact of Color in Candle Design: Psychology & Aesthetics

The Impact of Color in Candle Design: Psychology & Aesthetics

When it comes to setting the right mood or atmosphere in a room, the design and color of a candle play a monumental role. Beyond just lighting and fragrance, the hue of a candle has the power to evoke emotions, memories, and specific feelings. For Brooklyn Wax Candle Company, this color psychology is an essential component in crafting candles that resonate with its discerning clientele.

Color Psychology in Candles

Colors have their unique psychological impacts. A deep purple, for instance, often represents luxury, creativity, and depth. Brooklyn Wax’s Purple Rain candle, with its rich deep purple tone, is not just a feast for the eyes but also a nod to the elegance and sophistication that the color embodies. When lit, it has the ability to transform a room into a haven of luxury and creative energy, making it perfect for those reflective and serene moments.

On the other end of the spectrum, lemon yellow evokes feelings of happiness, energy, and positivity. The Limoncello candle by Brooklyn Wax, with its zesty lemon yellow hue, is an embodiment of sunshine and summer days, capable of brightening any space. This candle is more than just a decorative item; it’s an instant mood-lifter.

Blending Colors for Aesthetic Appeal

While single colors can tell their own tales, the blending of hues can create a visual masterpiece. The Modern Love candle by Brooklyn Wax is a testament to this. Its ombré design, transitioning from pink to purple and finally to blue, represents a journey of feelings - from passion and romance to calmness and depth. Such an artful blend of colors is not just aesthetically appealing but also captivating to the observer, evoking a myriad of emotions as the candle burns and the colors dance in the light.


The interplay between color psychology and aesthetics in candle design is a testament to the artistry behind each Brooklyn Wax Candle. It's more than just wax and wick; it's a carefully crafted experience. Whether it's the deep contemplative vibes from the Purple Rain, the cheerful radiance of the Limoncello, or the emotional tapestry of the Modern Love ombré candle, there's a story and a feeling waiting to be ignited in every hue.

Embrace the colors, light up a candle, and let the magic of Brooklyn Wax take over your senses.

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